Traditional analytics are antiquated, time- consuming, and even ineffective, as data is always in a state of flux. You cannot predict when they are not going to change, and if you’re still inclined to using traditional approaches, it’s time to stop! Even the simplest tools of predictive analytics can be used to win in the world of optimisation. For a beginner in the world of blogging, life is quite difficult. But, a few points are essential to be kept in mind, to be a good blog writer. Firstly, you need to improvise a strategy about growing your blog posts. Secondly, you need to keep your blog posts attractive with subtle meanings, and even sometimes, try making it quite enjoyable for the reader. Thirdly, you need to understand and respect the views of the viewers of your blog posts. Fourthly, you need to keep track of the current traffic on your blogs, without which, you cannot set goals for the future. And lastly, for improving your blogs, you need concrete data to back your statements. With appropriate data, it attracts a lot of advertisers and leads.
And the only way to get hands on this raw data is by using an analytics tool. Using these analytical tools you gain certain advantages like getting your data implementation quite easily, and these tools give you a certain edge to promote your blogs at a professional level. Well, here is a list of five analytical tools to help grow your blog. P.S – Most of them are not for free yet you can try out the trial versions of some of them.
Sitemeter is an analytical program for bloggers and webmasters, designed to keep track of the visitors coming to your site. It offers two versions – Free and Premium. Sitemeter provides free site statistics and monitoring tools, like those of Google Analytics. You can see your visitors’ referral information, and know, how many people are online, at the same time, on your blog. Apart from this, there are many statistics you can see with the help of Sitemeter. It provides you with certain useful information, like recent referring URLs; Live visitors; Visitors in the last hour, day, and week. For a beginner, Sitemeter is quite useful, as it’s free, too. The premium package has some certain advantages, over the free version, though. The premium package’s cost starts from $6.95, onwards.
Buffer performs analytics on social media posts and shares. You can see, what your most popular tweets or post was. Buffer’s free plan gives you access to information on the social media outreach. Buffers free plan gives you access to the information on Facebook, Twitter, Google Plus, and LinkedIn; therefore, widening the scope for your social media outreach.
The provided statistics are valuable to determine, if you’re hitting your social media goals, and to identify, where you can improve your outreach. You can easily tell, whether you are getting the most from your social networking sites, or if you need to do more to increase your audience. It also enables you to compare your average social media posts’ performance to the average current post performance, to see how well it did.
3. Google Webmaster Tools
Google Webmaster Tools is equally important for measuring the results of your marketing efforts. You can track keywords, for which, your website has ranked, the number, and the quality of the backlinks, as well as, the number of indexed and broken pages. You receive error messages and reports that can be used to improve your website’s performance, and boost the effectiveness of your SEO efforts, to reach the right audience.
Free for personal use, with the ability to upgrade, Scoop.it, is a content curation and analytical tool, used by over 1.2 million people and companies.
Basically, its own network publishes and shares your posts, and plugs into any mainstream social tool (like Buffer). Analytically, Scoop.it measures your views, visitors, comments, and shares per day, and integrates with Google Analytics. Its guide center offers product guides, case studies, demos, and FAQs, on how to use this extensive tool.
Followerwonk helps you explore and grow your social graph. You can dig into your twitter analytics to learn who your followers are, where they are located, and when they tweet. The app creates actionable visualisations that enable you to compare your social graph to others, as well as, find and connect with the influencers.
However, there is one thing to remember. Good content writing starts with a well-written, unique, and engaging content. Tools cannot help if you’re missing these foundations.